What are the most (and least) popular social media sites?
Social media is used by more and more people and businesses every day. If you haven’t added social to your marketing mix you may want to make decisions based on popularity to get the most from your social experience. Statistics reveal the market share of the most popular social media sites in the United States in June 2015, based on market share of visits. Twitter was ranked third with 4.58 percent of all U.S. social media site visits. Market leader Facebook accounted for 46.5 percent of all social media site visits. Here’s how reporting breaks down the leaders and the followers:
Facebook: 46.5%
YouTube: 21/2%
Twitter: 4.58% (this one was surprising to me)
Reddit: 3.92%
Pinterest: 1.5%
Tumblr: 1.43%
Linkedin: 1.33% (another surprise)
Yahoo Answers:1.28%
Google Plus:1.28%
Instagram: 1.23%
Is social media right for your business? Start with understanding where your prospects hang out online.
Resource: Statista.com
